Flower City Arts Center has a fantastic environment and structure. They value people and collaboration, and I felt compelled to pitch my designs for the logo and rebranding of the center.
I received very positive and supportive feedback for the project.
Flower City Arts Center has a fantastic environment and structure. They value people and collaboration, and I felt compelled to pitch my designs for the logo and rebranding of the center.
I received very positive and supportive feedback for the project.
Flower City Arts Center is a community-based not-for-profit organization that educates, encourages, and inspires all people to create and enjoy the visual arts, design, and media. They recognize that the arts elevate humanity, are inherently therapeutic, and offer tools for expression in the language of the heart. This quality is particularly needed in a world in need of healing. Flower City Arts Center strives to create social change through arts, education, and creative entrepreneurship. We provide high-quality arts programs to the most in-need people in our community.
Flower City Arts Center is a community-based not-for-profit organization that educates, encourages, and inspires all people to create and enjoy the visual arts, design, and media. They recognize that the arts elevate humanity, are inherently therapeutic, and offer tools for expression in the language of the heart. This quality is particularly needed in a world in need of healing. Flower City Arts Center strives to create social change through arts, education, and creative entrepreneurship. We provide high-quality arts programs to the most in-need people in our community.
Creative сhallenges
The design had to be non-traditional yet capture the essence of the center's collaborative nature. The logo needed to feature an "F" and an "A" along with a flower, but it did not need to be a traditional flower.
One challenge was to make it stand out on the various surfaces of the building. The colors had to be earthy but not monotonous.
Creative сhallenges
The design had to be non-traditional yet capture the essence of the center's collaborative nature. The logo needed to feature an "F" and an "A" along with a flower, but it did not need to be a traditional flower.
One challenge was to make it stand out on the various surfaces of the building. The colors had to be earthy but not monotonous.
4 Departments of the centre
Flower City Arts Center offers foundational arts in Printmaking & Book Arts (PABA) using vintage presses, type, and traditional printing methods; bookbinding, papermaking, and marbling; Fine Arts like painting, drawing, mixed media art, and encaustics; Ceramics, using hand building, wheels, and kilns, and Photography offering a darkroom, professional lighting studio, cyanotype "silver den," and more. This blends with modern tools, such as Digital Media through computer design, photography, videography, editing, digital and audio production, animation, music production, and risograph printing.
Each department had its own identity. Thus, the primary logo needed to match each significant department under the center. Every design decision was very figurative and aligned with the theme.
4 Departments of the centre
Flower City Arts Center offers foundational arts in Printmaking & Book Arts (PABA) using vintage presses, type, and traditional printing methods; bookbinding, papermaking, and marbling; Fine Arts like painting, drawing, mixed media art, and encaustics; Ceramics, using hand building, wheels, and kilns, and Photography offering a darkroom, professional lighting studio, cyanotype "silver den," and more. This blends with modern tools, such as Digital Media through computer design, photography, videography, editing, digital and audio production, animation, music production, and risograph printing.
Each department had its own identity. Thus, the primary logo needed to match each significant department under the center. Every design decision was very figurative and aligned with the theme.
Working designes
In conclusion, the rebranding of Flower City Arts Center through a thoughtful logo design reflects the organization's commitment to creativity, collaboration, and community engagement. By integrating the essence of the center's diverse programs—spanning traditional arts to modern digital media—the new design captures both its innovative spirit and therapeutic values. The earthy yet vibrant color palette and unique floral representation not only resonate with the center's mission but also ensure visibility and distinction on the various surfaces of the building. This strategic branding approach will help the Flower City Arts Center continue to inspire and support individuals in their artistic journeys, fostering a nurturing environment for creative expression and social change.
Working designes
In conclusion, the rebranding of Flower City Arts Center through a thoughtful logo design reflects the organization's commitment to creativity, collaboration, and community engagement. By integrating the essence of the center's diverse programs—spanning traditional arts to modern digital media—the new design captures both its innovative spirit and therapeutic values. The earthy yet vibrant color palette and unique floral representation not only resonate with the center's mission but also ensure visibility and distinction on the various surfaces of the building. This strategic branding approach will help the Flower City Arts Center continue to inspire and support individuals in their artistic journeys, fostering a nurturing environment for creative expression and social change.
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